Copywriting (or of texts) - the most affordable for every Internet user way of earning!
If you wrote essays in school at least 4-minus, you can earn up to $ 500-700 per month. To start working copywriter, Newbies need to know the main points that will facilitate its initial work:
1) The main buyers of articles on the Internet - it's webmasters and site owners. Although there are other buyers, but they are much less
2) begins work with a copywriter should be short texts-articles. Go to the website textsale.ru , registering choose any topic (for example - construction) and write any article (eg, "Varieties of bricks"). Looking for material on the Internet simply by typing in Yandex search term "brick." Expose the finished article for sale. Thus, it is desirable to write 5-7 articles in each section. This way, you gain experience, поймете, какая тема вам больше нравится и найдете постоянных заказчиков, если ваши статьи им понравятся. В дальнейшем рекомендую интересоваться, какие темы most popular (usually construction, tourism, business)
3) It is important for a copywriter:
a) high literacy. If this tight - and edit dial text in Word.
b) of the first articles to sell at low prices - on 1-1,5 $ per 1000 characters - so you will attract buyers.
to) create it unique articles, not copies Internet.
d) to turn out standard phrases for descriptive or promotional items.
4) Look for the regular customers at various forums, sites, stock exchanges copywriters. Simply type in a search engine: "the work of a copywriter."
5) As experience and the emergence of standing orders, give up the cheap work, appreciate their labor, or drop the motivation. Remember - if you have a nice style, you'll always find high-paying job.
6) Less work: we must always read and learn to quickly grasp the information, clear and beautiful words to retell. These qualities come with experience.
I wish you all success in this difficult but interesting work ....
Mistakes copywriters.
Mistake number 1.
lack of knowledge in the field of SEO-copywriting
Generally the text to order writing specialists, providing services of copywriting, but sometimes site owners themselves take up such a complicated case. Why did the second case articles for the site "not working", that is not attracting customers? There are several objective reasons.
First, SEO-copywriting - it is a separate area knowledge, which has its own rules about which non-professionals do not guess.
Generally the text to order writing specialists, providing services of copywriting, but sometimes site owners themselves take up such a complicated case. Why did the second case articles for the site "not working", that is not attracting customers? There are several objective reasons.
First, SEO-copywriting - it is a separate area knowledge, which has its own rules about which non-professionals do not guess.
Secondly, competently make semantic core of the site and determine what keywords to use in selling text for the site, can only professional SEO-optimization.
Third, when writing articles for the site copywriter has always focused on the brief, in which the client:
1 clearly prescribes the basic idea of \u200b\u200bthe text;
2 defines the target audience of the site;
3 sets emotional thrust of the advertising articles and more.
2 defines the target audience of the site;
3 sets emotional thrust of the advertising articles and more.
This allows interested buyers, which will become a regular visitor your site or client company.
And those who are trying to make their own texts for a site, do not consider it necessary to articulate these points. Потому и получаются статьи в стиле: «У нас все хорошо: снег лежит, рояль блестит, а потолок желтый». И посетитель сайта не чувствует, что обращаются именно к нему, does not understand why he needs the proposed product or service.
Mistake number 2.
everything - in one text
«Need a promotional article for the site that that we have a super-firm and super-team. When writing a text list of customers and suppliers, to say that selling vacuum cleaners on the super-super low prices. In this the same ad text to indicate that we have opened a virtual school and knitting store hookahs, and still we are engaged in sports and corporate philanthropy. But advertising article should be short, in 1000 characters, because we heard that the long texts for the website people do not read. "
Firstly, it should be noted that people are now generally read very little - for example, 60% of modern Germany will not read anything at all, in Russia (once the most reading country in the world), the exact no data, but about statistics are not less sad. However, if a man came to the Internet for information - but not for games or videos - and stumbled on an interesting article, he not only read it, but will link to your friends.
«Need a promotional article for the site that that we have a super-firm and super-team. When writing a text list of customers and suppliers, to say that selling vacuum cleaners on the super-super low prices. In this the same ad text to indicate that we have opened a virtual school and knitting store hookahs, and still we are engaged in sports and corporate philanthropy. But advertising article should be short, in 1000 characters, because we heard that the long texts for the website people do not read. "
Firstly, it should be noted that people are now generally read very little - for example, 60% of modern Germany will not read anything at all, in Russia (once the most reading country in the world), the exact no data, but about statistics are not less sad. However, if a man came to the Internet for information - but not for games or videos - and stumbled on an interesting article, he not only read it, but will link to your friends.
Second, to comprehensively describe the company, it is better to order the texts on specific topics. Then You and company tell us, without prejudice to its image, and customers can easily find in special sections of the site all the needed information.
Mistake number 3.
sooner - the better!
only qualitative, detailed advertising article will be profitable. It is an axiom of copywriting, it Alpha and Omega, and if the ordering of the text for the site you want to get a good result, NEVER rush authors - better give yourself a promise: next time to order the texts for the website as soon as possible. Of course, competent copywriter technician blind dialing (speed of 300-400 characters per minute) will write a page Text for 10-15 minutes.
only qualitative, detailed advertising article will be profitable. It is an axiom of copywriting, it Alpha and Omega, and if the ordering of the text for the site you want to get a good result, NEVER rush authors - better give yourself a promise: next time to order the texts for the website as soon as possible. Of course, competent copywriter technician blind dialing (speed of 300-400 characters per minute) will write a page Text for 10-15 minutes.
However, before we undertake this work, he should find information on the subject and come up with an idea for a future article. All this takes from several hours to several days. And if this time it does not have an article can turn into a lengthy argument is not interested visitors to your site.
Mistake number 4.
Writing text: More of the "keys" - above effect! ..
«carpets for sale. Carpets are sold here. Because here are sold carpets. Very informative and fun! .. However, the grief-optimizers will say: "The main thing is that for those keywords found a site search engine robots, and from advertising article it was clear that selling the site. But do not read such a stubborn users and that the most offensive, do not buy carpets! Because vchityvayas in this ad text, the client will feel intellectually disabled man. In this state he can not feel sympathy for this company.
«carpets for sale. Carpets are sold here. Because here are sold carpets. Very informative and fun! .. However, the grief-optimizers will say: "The main thing is that for those keywords found a site search engine robots, and from advertising article it was clear that selling the site. But do not read such a stubborn users and that the most offensive, do not buy carpets! Because vchityvayas in this ad text, the client will feel intellectually disabled man. In this state he can not feel sympathy for this company.
Mistake number 5.
Ad text - the "beautiful", the better
«Deadly Force" beauty "kills" and readers of texts, and those who are asked to write texts in order to make them "glamorous", "exquisite" and "thin". And born to article sites, stuffed with literary excesses, "beautiful" which lost the essence of a unique selling proposition. For example: "In the mysterious melancholy grandeur of the hall you will discover in the depths of his sensuous I gamut of taste. " Brrr ... But most importantly - who guessed that it was a sushi bar? ..
«Deadly Force" beauty "kills" and readers of texts, and those who are asked to write texts in order to make them "glamorous", "exquisite" and "thin". And born to article sites, stuffed with literary excesses, "beautiful" which lost the essence of a unique selling proposition. For example: "In the mysterious melancholy grandeur of the hall you will discover in the depths of his sensuous I gamut of taste. " Brrr ... But most importantly - who guessed that it was a sushi bar? ..
Mistake number 6.
use all fonts and resources allocation
"The fight against monotony" is often manifested in the fact that the creators of sites use a single text for the site of several fonts, so even paint them in different colors to produce something bold, the italics ... Remember, your site is - no place for such creativity.
"The fight against monotony" is often manifested in the fact that the creators of sites use a single text for the site of several fonts, so even paint them in different colors to produce something bold, the italics ... Remember, your site is - no place for such creativity.
First, from this diversity simply dazzled.
Secondly, it greatly reduces the "readability" articles for the site.
And thirdly, there are special rules for text formatting for the site. Among them - left alignment, font size (12 or 14), a breakdown of the text on the side with the mandatory separation of fragments subtitles.
Lead paragraph (The first after the title, designed to interest the reader and make him read the text to the end) and subheadings must stand in bold. But the bold italics are not always appropriate.
Regarding the color of the text for the site can say this - he should contrast with the color shading page. But it must be remembered that the "reversing" - white letters on a dark background - read worse (read rate below 15%) than dark text on light background.
Lead paragraph (The first after the title, designed to interest the reader and make him read the text to the end) and subheadings must stand in bold. But the bold italics are not always appropriate.
Regarding the color of the text for the site can say this - he should contrast with the color shading page. But it must be remembered that the "reversing" - white letters on a dark background - read worse (read rate below 15%) than dark text on light background.
Mistake number 7.
«You" with a capital letter
Some site owners in order to write text to be "you" with a capital letter - supposedly so our customers will feel that we respect them. But "you", written with a capital in the SEO-text "cut eye" educated person just the same as "cut his ear" word "lozhit" which in Russian without a prefix is \u200b\u200bnot used.
All the rules of Russian language and distributed to the SEO-copywriting. But, according to statistics, texts of every third site contains spelling, punctuation, stylistic and other errors. Perhaps the most common among them - to write the pronoun "you" with a capital letter.
And if the ordering of the text our client insists on spelling "you" instead of "you", we offer him insights excerpts from the official response to the Russian Language Institute Dmitry Felmanu, CTO of "Yandex" (source: yandex.ru):
All the rules of Russian language and distributed to the SEO-copywriting. But, according to statistics, texts of every third site contains spelling, punctuation, stylistic and other errors. Perhaps the most common among them - to write the pronoun "you" with a capital letter.
And if the ordering of the text our client insists on spelling "you" instead of "you", we offer him insights excerpts from the official response to the Russian Language Institute Dmitry Felmanu, CTO of "Yandex" (source: yandex.ru):
«Text Internet addressed to the user / users - all together and each separately ... So we can recommend you write, your handling to the readers / visitors to the page on the internet with a lowercase letter. Use of you when you access a single person (instead of you) in itself is a manifestation of a certain relationship to that person. "
Error number 8.
Subjective assessment of the text
Sometimes those who order the texts, return them for revision with comments of this kind: "I do not know that I do not like it, but there's something wrong." Of course, if the customer 20 years, and he commissioned texts for online store medicines they will be difficult for his perception. After all, an expert in the field of copywriting writes them to potential buyers of drugs - in their language, taking into account the psychology of person who has lost his health.
List all the reasons why the text for the site can seem "somehow not as" impossible. Fix it copywriter will be able only if the client is clearly formulate their claims. After all, no accounting for tastes ... And to constructively evaluate the text, the customer need to look at it through the eyes of its customers.
for each day of the Russian-language sites looks about 10 million people. How many of your potential customers among these people? .. Can you decide what to enjoy each of them, guided only by personal taste?
Sometimes those who order the texts, return them for revision with comments of this kind: "I do not know that I do not like it, but there's something wrong." Of course, if the customer 20 years, and he commissioned texts for online store medicines they will be difficult for his perception. After all, an expert in the field of copywriting writes them to potential buyers of drugs - in their language, taking into account the psychology of person who has lost his health.
List all the reasons why the text for the site can seem "somehow not as" impossible. Fix it copywriter will be able only if the client is clearly formulate their claims. After all, no accounting for tastes ... And to constructively evaluate the text, the customer need to look at it through the eyes of its customers.
for each day of the Russian-language sites looks about 10 million people. How many of your potential customers among these people? .. Can you decide what to enjoy each of them, guided only by personal taste?
Error number 9.
Terms - Delete! ..
«All I know is that I know nothing" - Socrates said. A good specialist in the field of copywriting would say this: "If something I do not know what this is temporary. " Because today, he writes articles for the site of the oil company, tomorrow - the advertising text for the center of plastic surgery, the day after tomorrow - the analytical article on the stock exchange. But before you begin writing the text to order, thoroughly exploring the topic.
And if the text for the site "a narrow" - For example, focused on providing banking services to businesses - this is quite possible the special terminology. Modern businessman not scare words "overdraft", "catering" or "logistics". Of course, use the terms to a reasonable extent, or decipher them in the footnotes.
In text intended for the general public, better terms to replace close to the value of words.
«All I know is that I know nothing" - Socrates said. A good specialist in the field of copywriting would say this: "If something I do not know what this is temporary. " Because today, he writes articles for the site of the oil company, tomorrow - the advertising text for the center of plastic surgery, the day after tomorrow - the analytical article on the stock exchange. But before you begin writing the text to order, thoroughly exploring the topic.
And if the text for the site "a narrow" - For example, focused on providing banking services to businesses - this is quite possible the special terminology. Modern businessman not scare words "overdraft", "catering" or "logistics". Of course, use the terms to a reasonable extent, or decipher them in the footnotes.
In text intended for the general public, better terms to replace close to the value of words.
Error number 10.
robot sells better person
Argued that and copywriting (writing code) and rewriting (processing finished texts) can be successfully entrusted text randomizer - A special program. Its operating principle - replacement of words as synonyms or appropriate within the meaning of phrases. It is believed that he could replace people service providers of copywriting. Randomizer really able to "multiply" articles for the site. However, the quality of such items like quality translation of literary texts, made by electronic translators. Such a "set of words" is not only difficult to perceive - often it just does not reflect the essence of the text. If you are offered a rewriting of texts in order at a price of $ 0.5 per thousand characters, you know - most likely by their author to be the machine, not man.
Argued that and copywriting (writing code) and rewriting (processing finished texts) can be successfully entrusted text randomizer - A special program. Its operating principle - replacement of words as synonyms or appropriate within the meaning of phrases. It is believed that he could replace people service providers of copywriting. Randomizer really able to "multiply" articles for the site. However, the quality of such items like quality translation of literary texts, made by electronic translators. Such a "set of words" is not only difficult to perceive - often it just does not reflect the essence of the text. If you are offered a rewriting of texts in order at a price of $ 0.5 per thousand characters, you know - most likely by their author to be the machine, not man.
PS
Summary, or what is fraught with savings
market copywriting, as well as any other market, there are several segments of the relation of price and quality. " When people buy appliances, they know that TV «SONY» is expensive but works fine. And some «SANNY» is three times cheaper, but quality ...
quality copywriting - it's difficult and expensive, with a highly reliable and efficient. In a good text for the site will never be the mistakes of which we discussed today. Bad advertising articles do not multiply revenues and grief of customers ... So is it worth saving on the order of texts? Indeed, such savings - A loss of image, customers and prospects. Do not risk the most valuable.
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